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Discover Drools: A Pet Food Revolution Born in India
Founded in 2010 by Fahim Sultan in Chhattisgarh, India, Drools pet food emerged from a heartfelt mission: to provide pets with high-quality, nutritious meals that pet parents would trust for themselves. With the guiding principle, “Why should your pet eat something you wouldn’t?”, Drools has become India’s top homegrown pet food brand, redefining pet nutrition with a focus on quality, affordability, and pet wellness. This article explores Drools’ inspiring journey, its impact on pet care, and why it’s the go-to choice for dog and cat food in India and beyond.
Premium Pet Nutrition Backed by Science
Drools pet food stands out by combining premium ingredients with veterinary expertise. Collaborating with nutritionists, Drools crafts formulas that meet Association of American Feed Control Officials (AAFCO) standards, ensuring optimal health for dogs and cats. Using high-quality ingredients like real chicken, chicken liver, fish oil, and eggs, Drools offers balanced diets for all life stages—puppies, kittens, adults, and seniors. Their products support digestion, coat health, and energy levels, making them a favorite among pet parents searching for the best pet food in India.
Every batch undergoes strict quality control, from ingredient sourcing to packaging, in Drools’ state-of-the-art facilities under the IB Group. This commitment ensures hygienic, vet-recommended dog food and cat food that delivers consistent nutrition. Whether you’re looking for high-protein dog food or specialized kitten food, Drools provides tailored solutions for every pet’s needs.
From Local Beginnings to Global Success
Starting as a small Indian brand, Drools has grown into a global leader, exporting to over 22 countries, including Australia, Israel, and the UAE, with plans to enter Russia and the USA. A $60 million investment from L Catterton in 2023, valuing Drools at $600 million, has fueled its expansion. With three manufacturing plants producing 7,200 tonnes of pet food monthly and a network of 34,000 retail points, Drools commands a 38% market share in India’s pet food industry.
The brand’s diverse portfolio, including Drools, Pure Pet, Meat Up, Canine Creek, and Kitty Yum, offers over 650 products, from grain-free dog food to premium cat food. With India’s pet food market projected to reach $1.9 billion by 2030, Drools is poised for further growth, driven by rising pet ownership and demand for quality pet nutrition.
Empowering Pet Parents with Education and Care
Drools goes beyond selling pet food—it’s a movement for responsible pet parenting. The brand partners with NGOs to feed stray animals, notably during the pandemic when food was scarce. Celebrity endorsements from pet lovers like Ananya Panday, Hrithik Roshan, and Kareena Kapoor Khan amplify Drools’ message about the importance of balanced pet diets. Ananya, a proud pet parent, advocates for Drools’ high-quality dog food, emphasizing its role in keeping pets healthy and happy.
Through partnerships with platforms like Amazon, Drools makes its products accessible while educating pet owners about nutrition. Initiatives like the Diwali Festival Gift Pack, featuring treats and toys, help pet parents include their furry friends in celebrations. Drools encourages reading pet food labels to choose the best dog food or cat food, empowering owners to make informed decisions.
Competing in a Growing Market
In a competitive landscape with brands like Pedigree, Purina, and niche players like Dogsee Chew, Drools stands out with its value-for-money, high-protein pet food. Pet parents rave about Drools’ impact, with reviews highlighting shinier coats, better digestion, and increased energy in dogs and cats. The brand’s financial growth, with a 70% CAGR from FY20 to FY22 and projected revenue of Rs 700-750 crore, reflects its strong market position.
Drools is innovating with trends like grain-free and garden-inspired pet foods while planning a fourth manufacturing facility to meet demand. This focus on quality and affordability makes Drools a top choice for pet parents searching for “best dog food in India” or “premium cat food near me.”
Why Choose Drools Pet Food?
Drools’ journey is a story of passion, innovation, and love for pets. From its founder’s vision to its global expansion, Dro
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