Gotta Be Clever!

2 MINUTE READ 

You might wanna learn these marketing tricks from these money making machines if you're an entrepreneur or willing to be one or even if you're a firm.

Tech giants are known for their innovative and clever marketing tactics. Here are three notable strategies they often employ:

Storytelling and Emotional Appeal:

Tech giants often use compelling storytelling to create an emotional connection with their customers. They craft narratives that resonate with people's lives and aspirations. For example:

Apple's "1984" Commercial: Apple's iconic Super Bowl commercial in 1984 presented the Macintosh as a revolutionary product that challenged the status quo. The ad's cinematic storytelling and emotional impact made a lasting impression.

Google's "Year in Search" Videos: Google's annual "Year in Search" videos tug at the heartstrings by highlighting significant global events and personal stories. These videos celebrate human resilience and the role Google plays in people's lives.

Influencer Marketing:

Tech giants often collaborate with influencers and celebrities to leverage their reach and credibility. These influencers can help promote products and services to a broader audience.

Samsung's Academy Awards Selfie: During the 2014 Academy Awards, Ellen DeGeneres took a group selfie with a Samsung phone, which went viral. Samsung had strategically placed their product in a memorable moment, showcasing its capabilities to a massive global audience.

Amazon's Collaboration with Influencers: Amazon works with social media influencers and YouTubers for unboxing and review videos, which provide authentic endorsements of its products.

Product Launch Hype and Exclusivity:

Building anticipation and a sense of exclusivity around product launches is a common tactic used by tech giants. This can generate buzz and drive demand.

Apple's Product Launch Events: Apple's meticulously planned product launch events generate significant media coverage and public interest. The company often announces new products, features, and innovations with a sense of excitement and exclusivity.

Video Game Console Launches: Companies like Sony and Microsoft create excitement around the release of new gaming consoles by offering limited quantities, pre-order bonuses, and exclusive game titles, driving fan anticipation and demand.

So, not that hard apparently... these are just a few examples of the clever marketing tactics employed by these tech giants. Their ability to connect emotionally with consumers, leverage influencers, and create excitement and exclusivity around their products and services contributes to their continued success in the market.

Keep failing, that's how you learn, and don't make a habit of doing just the former.